What is the business type / industry ?
What is the target audience?
What is the business name?
Are there any objects or symbols the logo needs to include?
Describe your business/service
What is the mission statement of your company?
What are the values of your company?
Do you have a tagline or slogan that goes along with your logo?
Who are your main competitors and how do you differ from them?
Who are your clients type and your potential clients?
Who currently uses your product/service the most?
What are your primary forms of advertising?
What message or emotion do you want your logo to portray?
Is there a particular font style needed? (Sans serif or serif, script)
What colors or color palettes do you like and why?
Where will the logo be mainly used? Print, web, etc.?
Are there colors to be avoided?
Please share links to your existing brand (if any)
Please share any other thoughts/ideas
Campbellton • Dalhousie
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